| Unit |
Discussion
|
Texts
|
Language
work
|
Skills
|
Case
study
|
|
1
|
Discussion:
What makes a good communicator?
|
Reading:
Communications problems
Listening:
An interview with a communications expert
|
Words
to describe good and bad communicators
Idioms
|
Problem
solving on the phone
|
Creating
a sense of identity: Improve communi-
cations in a global company
Writing:
memo
|
|
2
|
Discussion:
Discussion of international brands
|
Reading:
The international marketing mix – Financial Times
Listening:
Authentic brainstorming meeting
|
Marketing
collocations
Noun
compounds and noun phrases
|
Brainstorming
|
Zumo:
creating a global brand: Reposition a sports drink for the global
market
Writing:
memo
|
|
3
|
Discussion:
Discuss business relationships and do a quiz
|
Reading:
Relationship marketing
Listening:
Interviews with people promoting business relations
|
Words
to describe relations
Multi-word
verbs
|
Networking
|
Getting
to know you: Discuss ways to promote customer loyalty
Writing:
sales letter
|
|
4
|
Discussion:
Defining success
Learning
from mistakes
|
Reading:
Mobile phones- Financial Times
Listening:
An interview with a management expert
|
Prefixes
Present
and past tenses
|
Negotiating
|
Camden
FC: Negotiate a sponsorship deal for a football team
Writing:
press release or letter
|
|
5
|
Discussion:
Discuss motivation and do a quiz on stress
Discuss
how job titles affect motivation
|
Reading:
Fringe benefits – Financial Times
Listening:
An interview with an expert on job satisfaction
|
Words
for describing motivating factors
Passives
|
Handling
difficult situations
|
Office
attraction: Devise a policy on close relationships at work
Writing:
guidelines
|
|
6
|
Discussion:
Discuss everyday risk and risk in business
|
Reading:
Risks from globalisation – PR newswire
Listening:
An interview with an expert in risk management
|
Words
for describing risk
Intensifying
adverbs
|
Reaching
agreement
|
A risky
business: Consider options to improve a clothing company’s profit
Writing:
report
|
|
7
|
Discussion:
Discuss the use of the Internet
|
Reading:
Using the Net – Business Week
Listening:
An interview with an e-commerce entrepreneur
|
Internet
terms
Conditionals
|
Presentations
|
KGV
Europe: Decide whether a music retailer should trade on the internet
Writing:
memo
|
|
|
Review
unit A |
|
|
|
|
|
8
|
Discussion:
Do a quiz about thinking styles
|
Reading:
Successful team-working – Accountancy magazine
Listening:
An interview with a team-building expert
|
Prefixes
Modal
perfect
|
Resolving
conflict
|
The
new boss: Look at ways of improving the performance of a sales team
Writing:
letter
|
|
9
|
Discussion:
Ways of raising money
|
Reading:
Financing start-up business – Financial Times
Listening:
Interview with the founder of an Internet business consultancy
|
Financial
terms
Dependent
prepositions
|
Negotiating
|
Vision
Film Company: Negotiate a finance package to make a feature film
Writing:
e-mail
|
|
10
|
Discussion:
What people complain about
Customer
complaints
|
Reading:
Customer delight – Financial Times
Listening:
New technology in customer service
|
Handling
complaints
Gerunds
|
Active
listening
|
Hermes
Communi-cations: Prioritise and deal with complaints
Writing:
memo
|
|
11
|
Discussion:
When is a problem a crisis?
|
Reading:
Airline crashes – Financial Times
Listening:
An interview with a crisis management expert
|
Noun
phrases with/without of
Similarities
and differences
|
Asking
and answering difficult questions
|
Game
over: Manage a crisis over pirated software
Writing:
report
|
|
12
|
Discussion:
Do’s and don’ts for managers
|
Reading:
Who would you rather work for – Guardian
Listening:
An interview with a business author
|
Management
qualities
Text
reference
|
Putting
people at ease
|
Zenova:
Assess feedback from employees to improve management styles
Writing:
action minutes
|
|
13
|
Discussion:
Pros and cons of take-overs and mergers
|
Reading:
Why mergers fail – Financial Times
Listening:
An interview with an executive who has recently made a large acquisition
|
Words
to describe take-overs and mergers
Headlines
|
Summarising
in presentations
|
Group
Bon Appetit
PLC:
Discuss the risk of take-over and consider making new acquisitions
Writing:
report
|
|
14
|
Discussion:
Personal predictions
|
Reading:
Products and services of the future – Financial Times
Listening:
An interview with a trend watcher
|
Describing
the future
The
language of prediction
|
Getting
the right information
|
Yedo
Department Stores: Look at trends and increase profitability of
an up-market department store
Writing:
report
|
|
|
Review
unit B |
|
|
|
|
